Integrations are not valuable because two systems are connected. They are valuable when the right data reaches the right team at the right moment, in the system where the work actually happens.
Automation should reduce operating drag, not create another system to manage. The best first target is usually a recurring bottleneck with a clear input, repeated steps, and a known decision or output.
Most reporting starts with available data. Better reporting starts with the decision that needs to improve, then works backward to the few signals that make that decision easier.